At TOT, we see design as a channel to communicate ideas: not just something to look at, but something that speaks.
Good design should be universal and accessible. It’s not made for insiders; it’s made for everyone. To create real impact in the world and in people’s lives, design has to reach beyond the familiar.
For that, we clearly need to stay closely attuned to what’s happening around us: fashion, music, culture and beyond. But we don’t believe in design trends. Our work is made to last, not to follow.
Since reinvention is part of our DNA, imagination and play are key to our creative process. We aim to push the boundaries of visual culture to keep generating impact, using innovation and technology as tools to expand what design can do.
For us, a strong visual system should make an idea visible, memorable, and capable of moving through culture with purpose and intention.